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Our Story

We built ListBetter
because the old way was broken

I spent a decade in real estate watching the same story unfold: homeowners hiring the first agent they met, overpaying on commissions, and getting underwhelming results. It wasn’t fair, and it wasn’t efficient.

We knew there had to be a better way. A way where data drives decisions, not smooth talk. Where competition drives value, not awkward negotiation.

ListBetter was born from a simple belief: You deserve the best agent for your home, at a fair price, without the hassle.

James SterlingFounder & CEO

Our Mission

To empower every Australian homeowner with the data, transparency, and leverage they need to make the single most important transaction of their lives with absolute confidence.

Radical Transparency

We believe in showing you everything — fees, marketing costs, and agent performance data. No hidden agendas, no backroom deals. Just the cold, hard facts you need to decide.

Total Empowerment

Knowledge is power. We arm you with the same data the pros use, leveling the playing field so you can negotiate from a position of strength, not uncertainty.

Fair Competition

When agents compete, you win. We create an environment where the best agents rise to the top based on merit and value, not just whoever has the biggest billboard.

How We Make Money

We believe you should know exactly how our business works. It’s simple, it’s fair, and it keeps our interests aligned with yours.

You (The Seller)

$0

You pay absolutely nothing to ListBetter. Our service is 100% free for homeowners.

The Successful Agent

Referral Fee

The successful agent pays us a standard referral fee from their commission only when your home sells.

Buyer’s Agent

Buyers' agents pay a $500 winner's fee when their offer is accepted, plus a 20% success fee on the agreed commission at settlement.

No hidden costs for sellers Agents pay from earnings, not on top Standard industry practice

The Team Behind ListBetter

We’re a passionate team of property professionals, technology specialists and customer support experts dedicated to making selling your home simpler, smarter and more transparent.

Sarah Chen

Head of Operations

Ex-McKinsey, ensuring every client interaction is seamless.

Michael Ross

Chief Technology Officer

Building the intelligence engine that powers our comparisons.

Elena Rodriguez

Head of Agent Partnerships

Curating our network of the top 5% of agents nationwide.

David Kim

Product Design Lead

Obsessed with making complex data simple and beautiful.

Help transform the way
Australians sell property

Help us build Australia’s most trusted seller-first property platform. We’d love to hear from you.

  • Australian owned
  • Independent platform
  • Thousands of homeowners helped
  • Nationwide network
  • Verified agents only
  • Data-driven recommendations